

It is also known as the acquisition strategy, such as PPC, email, organic and social. utm_medium: The medium or channel that brought the visitor to your website.Let’s look at the common uses of each of them: There are 5 basic UTM parameters you can use to track your campaigns in Google Analytics. This company was acquired by Google and eventually became what we know today as Google Analytics. ” Its name comes from Urchin, the company that developed this system. UTM is an acronym for “ Urchin Tracking Module. UTM parameters are variables that can be added to a page’s URL to track advanced information about the traffic that page is receiving. Access all these features in just one app, just in the palm of your hand.

It allows you to review the key metrics of all your advertising accounts (Google Ads, Facebook, Ads, Twitter Ads, and more), control spending, and receive alerts. If you are looking to simplify the tracking of your paid campaigns to the maximum, check out the best alternative, the Clever Ads Manager mobile app.
#Utm code meaning how to

Google Analytics UTM parameters: How to create them?.
